UX Writer & Creative Strategist
Over a decade translating complex products into stories people actually want to engage with — across fintech, enterprise tech, and beyond.
I've spent over a decade navigating the worlds of UX, creative, fintech, and business communications. I've led teams but think of myself more as a teacher than a manager.
My sweet spot? Zooming out to see the big picture while sketching wireframes that map every step of the user journey. I thrive on translating complex products into stories people actually want to engage with — whether that's a landing page, mobile flow, social campaign, or full end-to-end experience.
My writing style puts the user first, while staying true to brand voice and design — no matter the medium.
Understanding your business goals and your audience's motivations — then finding the strategic opportunities that elevate your content and brand.
Mapping every step of the user journey — from detailed wireframes to the microcopy that guides people through complex products with ease.
Brainstorming ideas, developing concepts, and articulating messaging that pays off to the strategy — independently or in collaboration with your team.
Writing that puts the user first, upholds brand voice, complements the design — whether web, mobile, social, video, or print.
When I'm not mapping user journeys or crafting brand voice, you'll find me living a full, creative life outside of work.
Download Résumé"I thrive on translating complex products into stories people actually want to engage with."
Haley Dickens — UX Writer & Creative StrategistWhether you need a UX writer, content strategist, or creative partner — I'd love to hear about your project.